We all know that websites are developed to serve business objectives of organisations. Based on types of businesses, the objectives differ. However, whether or not your website is fulfilling the objectives is the million dollar question. Responsibilities do not cease after developing a suave website. Rather they start from thereon.

There is hardly any difference between the concept of regular health check up and website testing. Over the time, many issues grow up with websites. Regular incorporation of blogs and images make it heavy thereby increasing the website loading speed. Higher the loading speed, lower is its score to impress the audience. The website might suffer from virus attacks that are nothing but few lines of corrupt programming codes to disrupt the normal functions of your website. Such issues could be analysed only after performing website tests.

Is your website safe to use?

For a long time internet has been one of the high risk platforms of breeched information. When you are dealing in online business portal, you need to give the security angle of your website the highest possible priority. If at any point of time, your website security is compromised then it is hard to get back the trust factor. So, be more vigilant!

Ways to protect your website

Use HTTPS url structure:

• For securing your website from hacking attempts, hyper-text transfer protocol secure or HTTPS should be used in place of HTTP. Usually the online portal sites follow HTTPS structure that is because financial transactions take place through these sites. Using this protocol you not only secure your website from hacking attempts but also the audience who visit your site. The encryption layer that offers security to your website is called as Secure Sockets Layer or Transport Layer Security.

Use updated software:

• When you are running online businesses, software should always be updated. CMS like Joomla and WordPress ensure that they keep updated software, less prone to vulnerable attacks. You should keep up-to-date extensions or plugins at your sites. Otherwise, the older versions could act as gateways for viral attacks.

Develop layered security websites:

• The first and outer layer security cordon is called the firewall and it should be fixed in every website. Firewall creates multiple-layered protection plan against cross-site scripting, brute attacks, spams and SQL injections. It is better to go for cloud-based firewall systems. One can opt for affordable Security-as-a-service providers and rent cloud based firewall applications.

After you ensure the security of your website, it is important to know how to grow business and the top priority for the growth of online business is to raise the page ranks.

Do you have an idea why your website is not getting higher ranks at search engine result pages?

There are many tools for free website testing. One of them is SEO Quake analytics tool. There are some outstanding features associated with it. The first and foremost is that SEO Quake is a free website testing tool. The second is that, you need not have to install the website testing software. Just run the extension upon the website you want to test and get a detailed report of diagnosis.

Irrespective of great contents and social-media marketing there are many more SEO related points to be considered in order to raise the rank of your website. SEO Quake analytics tool would help you to diagnose these points that are hindering the rise of your page rank.

Some significant points of final report are the diagnosis of url structure; title; meta description; meta keywords; headings; images and ratio between text and html. These points fall within page compliance category. In addition, using this tool you could even diagnose whether or not the website is mobile compliant or not. This tool may help you to check the site compliance as well. After you analyse your website through SEO Quake analytics tool, you could get an idea about what is the probable reason your website is not receiving higher rankings in search result pages.